How to Build Your Franchise Lead Generation Strategy
There is no one single way to acquire all your franchise leads. You need to leverage multiple channels in order to generate qualified leads.
Franchisor lead generation efforts can be generally grouped into online marketing, website marketing, direct mail, content marketing, and many more.
Here are some proven strategies for successful franchise lead generation.
Strategy 1 : Choose Multiple Channels to Test & Generate Leads
Once you decide on the channels for lead generation, you need to think of a few things.
- What is your understanding of the customer’s buying process?
- Which channels are your competitors using?
- Did your previous strategies work?
If all these questions are answered then you can decide the channels suitable for your lead generation strategy.
Strategy 2 : Create Franchise Lead Generation Calendar
Leads Generation is not a one-time process, and it is important to plan a lead generation calendar.
However, don’t overdo it and stuff your calendar full of marketing options that may prove to be overwhelming for both your business and audience.
Strategy 3 : Focus on Content Marketing
High-quality content delivers better online visibility at a lower cost, leading to attractive Returns-on-Investment (ROI). If you have good content to share then content marketing is the best way to attract franchise leads.
For creating unique content, you need to understand your audience, their expectations, pain points, and influencers. With this information, you will be able to create compelling content that can attract qualified leads.
Visual content sells more than text. Make generous use of visuals to engage with your audience and convert them into leads.
Strategy 4 : Optimize Your Channels for Better Franchise Leads
Continuous optimization of your lead generation strategies is essential for it to perform better. You need to focus on recent trends which can be incorporated into your marketing to attract more leads.
Strategy 5 : Try Cold Outreach
If your audience size is limited, then Cold Outreach is a good option to generate leads.
Emails, calls, and messages on social media can be channels for cold reach.
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