9 PPC Advertising Tips for Franchises

Many franchises face challenges with pay-per-click (PPC) campaigns, often resulting in loss of leads. The right ad in the right place at the right time is what grabs the attention of your audience, and it takes both domain expertise and painstaking research to get there.

Here are some important PPC advertising tips for improved return on investment (ROI) and better quality leads. 

PPC Advertising Tip 1: Keyword Research is Important

For any PPC campaign, incisive keyword research is a given, since ad bidding works on keywords related to your franchise business. The higher the bidding amount, the better will be your ad positioning, leading to higher clicks. 

However, do remember that the key to better ROI is in your clever choice of keywords.

PPC Advertising Tip 2: Create Relevant & High-quality PPC Ads

Using the relevant keywords, you can create hard-hitting PPC ads that can effectively reach your customers. Test multiple ad versions for better ROI.

PPC Advertising Tip 3: Optimize Your Ads & Landing Pages

For creating a high-quality PPC campaign, optimizing the ad text and landing pages are important.

Sub-par ads will reduce clicks, and sub-par landing pages will impact conversions. 

PPC Advertising Tip 4: Focus on Locations

With multiple location franchises, running different PPC ads for different locations is recommended.

For each ad, make sure to include that particular local address, location specific copy, and phone number. 

PPC Advertising Tip 5: Focus on Brand Consistency 

Brand consistency plays an important role in your advertising success, since the core message of the franchise should be attractive to the audience across locations.

Look at every component of the brand, including the franchise logo, color, language, slogan, etc., for consistency. 

PPC Advertising Tip 6: Track & Monitor Your PPC Ads

After you set up the PPC campaign, you need to keep track of its performance. 

The PPC ads that are performing well can be continued, and the ads that are not can be paused or stopped. 

PPC Advertising Tip 7: Take Help from Experts

There is no harm in taking help from PPC advertising experts. The ad process may seem easy at the beginning, but when you need to handle other things as well, calling in a expert may prove to be a productive idea. 

PPC Advertising Tip 8: Innovate

When you are in the PPC game, you need to constantly innovate for better results. You can see changes in both the bidding and the competitor's creative every day, and you need to cope with it.

Everything about the ads - headlines, text, bid amount, etc. need innovation. 

PPC Advertising Tip 9: Leverage Automation & Machine Learning

Artificial intelligence is on a rise in the advertising industry, especially in marketing and paid ads.

For instance, Google Smart Display ads help in producing high-converting ads by tweaking your ad’s headlines, images, text, etc. Here, Google is using machine learning to optimize your PPC campaigns for improved ROI. 

For more insights into PPC advertising tips for better ROI and franchise leads, Contact Us.