7 Tips to Improve Franchise PPC Campaigns

One of the preferred ways to generate B2B franchise leads is pay-per-click (PPC) advertising. Here are seven effective tips to improve your PPC campaigns and gain more high-quality franchise leads.

PPC Ad Tip 1: Segment Your Campaigns

It is just not sufficient to group every product or service your franchise has. You need to segment your campaigns based on features, benefits, geographic locations, target industry, etc.

PPC Ad Tip 2: Leverage Ad Extensions

Ad extensions will improve your website visibility since they reveal extra information about your products and services. There are two kinds of ad extensions – Manual and Automatic ad extensions. 

Manual ad extensions can be customized, and includes location, sitelink, app, call, review, and callout extensions.

Automatic ad extensions are automatically pulled from various sources, including customer rating, seller rating, dynamic sitelink, previous visits, and dynamic structured extensions.

PPC Ad Tip 3: Improve Your Quality Score

Your quality score is determined by the quality of your keywords, landing pages, and ads. If all these are in alignment with your products and services, then Google treats your ads as high-quality ads.

PPC Ad Tip 4: Review Your Landing Pages

Your Campaign landing pages play a vital role in attracting high-quality franchise leads.

To improve your landing pages, pay attention to the number of form fields, the persuasive tone of the landing page content, etc.  

PPC Ad Tip 5: Negative Keywords Help

Many franchises neglect the importance of negative keywords. These keywords help avoid budget leakage by preventing irrelevant searches.

If irrelevant searches go up, then your CTR will fall, resulting in a lower quality score. 

PPC Ad Tip 6: Competitor Analysis is Important

Competitor analysis is about identifying what your competitors’ strengths and weaknesses are. It helps in optimizing your PPC campaigns for improved franchise leads. 

PPC Ad Tip 7: Remarketing Works

Remarketing is an ad targeting feature that shows your ads to visitors who have earlier visited your franchise website. With remarketing campaigns, your prospects will be reminded of your brand, which helps in re-establishing connections.  

Usually, remarketing results in improved conversions, since these ads are displayed only to those visitors who have already shown interest in your product/service. 

For more tips on improving your PPC campaigns, Contact Us.