10 Ways to Generate Franchise Leads Through Email Marketing

Email marketing is one of the most effective ways to generate franchise leads, With added email marketing automation, you can save a lot of time and effort and still get quality leads.

Here are some ways to generate qualified franchise leads using email marketing.

01. Update Your Target Audience List

Trash in, trash out - If your target audience list is outdated then you cannot expect good results from email marketing.

If you are serious about email marketing, the pay close attention to your email list. If you get a lot of unsubscribe requests after every email drop, then you need to reevaluate your email content and graphics.

Regularly update your email lists, add new opt-ins, and remove unsubscribes promptly.

02. Seek Your Audience’s Permission

It is important for your targeted audience to accept your marketing emails, and only then can you automate the process.

If they are interested in your franchise then you can ask them to fill a simple web form – just their Name & Email ID - on your website landing page. This will make them an opt-in, and an opt-in list works far better for the reason that your audience is aware that you will be sending them email with helpful information and offers.

03. Email Marketing Campaign Workflow

A systematic workflow that details the series of steps to be followed is critical for a successful email marketing campaign.

If not, you will be losing your potential franchise leads for the lack of well defined "what's next” steps.

04. Email Marketing System

For running a successful email marketing program, the right automated system should be carefully selected to run your campaigns.

Thankfully, you have a bunch of popular choices available.

05. Personalized Content

Personalization means not just addressing your audience with their names, but understanding their concerns and offering solutions.

This helps in attracting and nudging the leads into the sales funnel.

06. Surprise Them with Offers

Unless you offer something special and interesting to your audience once in a while, they won’t even bother to open your emails.

Include something attractive in your email, and mention it right in the subject line.

07. Include Social Media Links & a Compelling CTA

One of the best ways to spread your message is by incorporating social links and a compelling call to action (CTA) in your emails.

Social media integration is a must if you aim to reach all of your local prospects.

08. Send Triggered Emails to Capture Franchise Leads

Make use of rule-based email triggers, depending on the action taken by your targeted audience.

A rule based email trigger sends out email as soon as pre-defined conditions are met, with no action required on your part.

09. Find out the Best Time & Day

Don’t blindly follow the best time and day followed by local franchises, to send out email.

Test, explore, and experiment on your own.

10. Mobile-optimization Pays off

These days, more than 65 percent of the emails are read on mobiles. So, it is important to optimize your emails for mobiles, if you are to successfully address all of your audience and capture qualified franchise leads.

For more insights into generating franchise leads using email marketing and to know how izmoleads can help you, Contact Us.