5 Essential Elements for Successful Franchise Lead Generation

Lead generation, the process before conversion, attracts potential consumers towards your franchise proposition. It is an important process as it pulls prospective clients into your sales funnel.

Here are a few essential elements to attract franchise leads.

Franchise Lead Generation 1: Understanding Buyers’ Personas

Buyers’ personas play an important role in strategizing a plan to attract quality leads. It’s advisable to group your targeted audiences based on their age, job, platforms of their interest, concerns in their niche, and interests.

You can also look into your existing customers’ list to understand these common traits better. Plan your lead generation strategy with these insights, to attract more leads.

Franchise Lead Generation 2: Engaging Calls-to-action (CTAs)

You should have engaging call-to-action buttons with all your marketing campaigns. These buttons should grab audience attention and persuade them to click.

Make sure that your CTAs are evident, clear, and concise.

These CTAs can be used in your display ads, web pages, email campaigns, etc. These should redirect your targeted audience to the landing pages, which is the gateway to the sales funnel.

Franchise Lead Generation 3: Creating Landing Pages that Convert

More than 93% of the companies have seen improved results with their marketing campaigns when they used well-designed landing pages. These are clutter-free and lead your prospects in a particular direction.

The main aim of a landing page is to convert.

Things to follow to create landing pages that convert:

·Make sure to add an interesting title

·Include high-quality images

·Elevator pitch with relevant data and information, and a compelling call-to-action

·Above the Fold Contact Form

Franchise Lead Generation 4: Simple Lead Capture Forms

A lead form is one of the critical elements in the lead generation process. You have to design a simple capture lead form with an option to request information, sign in, download, or subscribe.

The length and fields of the lead form are important. Ideally, the deeper into the sales funnel, the more fields can be incorporated.

Franchise Lead Generation 5: Promoting Through Email Marketing

Once you have your audiences’ email addresses, you can use the opportunity to send out a personal ‘Thank you’ email. Eventually, create follow-up emails to drive them further down your sales funnel. Email marketing can also help nurture relationships with potential customers.

This marketing strategy can be automated, to deliver more for less.